👋🏼 Hi, I'm Ivan

CUIDA-T was born from a very specific feeling: we were tired of complicating our lives with personal care.

We got lost among endless menus and products in online stores.
We walked through aisles filled with plastic containers.
We didn't understand labels or endless lists of unpronounceable or questionable ingredients.
We read empty marketing promises and prices that didn't always make sense.

Too much noise. Too much marketing. Too much waste. Too much confusion.

We felt that taking care of our skin—and taking care of ourselves —shouldn't be so complicated . That's how CUIDA-T was born: an independent space, built with intention and with products that truly make sense.

💡 Our reason for being

We wanted to create the store that we ourselves would have wanted to find:
small, close, with good judgment and totally independent.

A place where every product has a reason to be there .
Where the formulations are clear, understandable, and explained .
Where the price reflects what's really inside.
And where marketing messages do not attempt to force and condition in an aggressive manner.

CUIDA-T wasn't created to sell more. It was created to help you choose better .

🌿 How we select products

• 🌱 Meaningful formulations: effective, skin-friendly and easy-to-understand products.

• 🔍 Transparency: We analyze the philosophy and values ​​of each brand before incorporating it.

• ♻️ Responsibility: we prioritize sustainable packaging and brands committed to the planet.

• 🚫 No empty marketing: we reject messages that generate fear or false expectations.

Every product that arrives at CUIDA-T from today onwards will go through this filter. Because we believe that less is more , and that your personal care deserves clarity and consistency.

🤝 What you can expect from us

• Clear and detailed information about each product.

• Responsible communication, avoiding claims used in the sector (medical or ageist concepts) that we want to avoid.
  
  

• Close and direct attention whenever you need it.

• Strict compliance with current regulations for the sale of cosmetics.

• Constant evolution, learning from our mistakes and experiences.

What you see today is the result of a lot of effort, dedication, and love . We've made mistakes, not just once, but several times.
But we have gotten back up, we have learned and we continue to improve every day, slowly building the store I have in mind.

👥 The team

Behind CUIDA-T is me, Iván, and a small team who share the same passion. The formal-looking guy next to me in the photo is Dennys, who might write to you or reply via chat or email, and who does many other things to make it all possible.
Little by little you will get to know the people who make this project possible (and that way we will change that photo as soon as possible too)

✨ Our commitment

Choose less, but choose better.
Taking care of yourself without complications, with products that actually make sense.
With honesty as our guiding principle in everything we do.
We will continue to define a better catalog and improve the experience for each time you visit us.

And most importantly: we are open to your proposals, ideas and criticisms , to grow together and better.

Thank you for being part of this project and for trusting CUIDA-T.