Who is Georganics?
Alessandro Rocchi had been doing everything "right" for years: fluoride toothpaste, antibacterial mouthwash, impeccable routine. Yet, he still got cavities. He decided to research the ingredients in what he used every day and came to an uncomfortable conclusion: many common synthetic chemicals in conventional oral hygiene are not necessary, and some are directly questionable.
He quit his job. He started formulating his own toothpaste at home for himself and his friends. In 2014, he was offered a space at the Crystal Palace farmers' market in London, and he seized the opportunity. That's how Georganics was born: at a market stall, with homemade formulas and a question still unanswered in the market: why was natural oral hygiene so hard to find?
Today, Georganics is one of Europe's most recognized natural oral hygiene brands, with its own manufacturing in rural Sussex and four goals that haven't changed since day one: minimizing waste, creating effective products with natural ingredients, promoting more conscious habits, and demonstrating that taking good care of your teeth doesn't require compromising health or the planet.
Georganics Products and Philosophy
No unnecessary synthetic ingredients. No SLS, no triclosan, no artificial colors, no synthetic sweeteners. Only what works and is justified. Their formulas are 100% natural, many certified Cosmos Organic or Cosmos Natural, and all vegan and cruelty-free, certified by The Vegan Society and Cruelty Free International.
Plastic-free. All packaging is plastic-free: glass jars, 100% biodegradable cardboard, vegetable-based inks. Protective bags for shipments are made from shredded cardboard reused from the packaging of their own raw materials. The waste cycle is closed even before the product leaves the factory.
Small-batch production in the UK. This isn't just marketing speak: it's how they truly work, with direct control over each batch and ingredient traceability.
What you'll find at CUIDA-T
The entire Georganics range at CUIDA-T is for oral hygiene: toothpastes with and without fluoride, with hydroxyapatiteas a remineralizing active ingredient, with activated charcoal for natural whitening, alcohol-free effervescent mouthwash tablets, and whitening tooth powders. Solid and concentrated formats that eliminate unnecessary water from the product, reduce shipping weight, and last longer than their liquid equivalents.
Facts and Curiosities
From a farmers' market to all of Europe. In 2014, Alessandro set up his first stall in Crystal Palace selling homemade toothpaste. Less than a decade later, Georganics is in hundreds of stores across Europe and is considered a benchmark in natural and zero-waste oral hygiene. Growth built on product, not advertising.
The toothpaste tube problem. It is estimated that in the UK, more than 18 million kilograms of waste from plastic toothbrushes and toothpaste tubes alone are discarded each year. Most conventional tubes are not recyclable because they combine different materials in a single piece. Georganics solved the problem at the source: glass jars, plastic-free tablets, formats that don't generate this waste.
"Effective oral hygiene doesn't require synthetic chemicals or plastic waste. We've believed that from day one." Georganics.
Discover their products: Georganics Collection
Other brands that might interest you
™ Lamazuna: pioneers of zero-waste bathing since 2010, handmade solid cosmetics from France.
™ Loofy's: plastic-free solid cosmetics, with the same spirit of doing things consistently.
™ Syriana: artisan and socially responsible soaps, each bar funds a week of quality schooling.
™ Olae: facial serums and oils formulated with engineering criteria, without superfluous ingredients.
™ Vegan Fox: handmade vegan cosmetics from Latvia with a real purpose.
™ Sabater Hnos.: three generations of master soap makers and the art of aroma from Barcelona.
Hydroxyapatite: the remineralizing active ingredient revolutionizing oral hygiene.
