Origin of Lamazuna
In 2010, Laetitia van de Walle asked herself a seemingly simple question: why does the bathroom have to be full of plastic bottles? The answer she found was Lamazuna, a French brand that has since proven that cosmetics can be effective, pleasant, and completely plastic-free.
She lovingly chose the name: Lamazuna means "pretty girl" in Georgian. Behind that name is a staunch advocate for the Zero Waste movement and a philosophy she herself coined as "ecolonomy": the conviction that a sustainable lifestyle not only protects the planet but is also more economically intelligent. Fewer packages, less waste, more product per euro spent.
All cosmetics are handmade in Nice, in the south of France.
Lamazuna Products and their Criteria
Solid format for everything. Shampoos, conditioners, facial cleansers, makeup removers, exfoliants. Lamazuna demonstrates that practically any bathroom product can exist in solid format without losing effectiveness or user experience. Their solids last longer than liquid equivalents, weigh less, travel better, and generate no packaging waste.
Plastic-free, with 100% recyclable and biodegradable packaging. The consistency is total: it's not just about eliminating plastic bottles from the bathroom, but about rethinking the entire product cycle.
100% vegan and cruelty-free. No animal-derived ingredients, no animal testing. Certified Cosmos Organic for several of its products, guaranteeing the organic origin of ingredients and process traceability.
No harmful ingredients, endocrine disruptors, or carcinogens. A formulation that places user safety on the same level as sustainability.
Their Products at CUIDA-T
Lamazuna is the brand with the widest range of use in the entire CUIDA-T catalog. From shampoo to facial cleanser, including makeup remover and body scrub, it covers practically the entire personal hygiene routine with a single format and a single philosophy.
Their facial cleansing syndets deserve special mention: formulated with clays, jojoba oil, coconut oiland botanical extracts like green tea and arnica, they clean with a pH adjusted to that of the skin, without the residual alkali of traditional soaps. The body scrub uses upcycled olive pits and shea butter. The shampoos contain active ingredients like abyssinian oil, spirulina, and madder root powder. Each product has its raison d'être and its ingredients justified.
Curiosities and Facts
“Ecolonomy” in numbers
A solid shampoo from Lamazuna is equivalent to two or three bottles of conventional liquid shampoo, with the packaging and water savings that implies. It's not a marketing argument: it's arithmetic. And also household economics.
Pioneer in solid format when no one else was doing it
In 2010, solid cosmetics beyond soap were a rarity. Lamazuna bet on this format when there was no market for it, and contributed to creating the one that exists today. Many brands that now offer solid shampoos came later.
"One goal: achieve zero waste in your bathroom. Optimize pleasure of use, efficiency, and ecology for a world in perfect harmony." Lamazuna.
Discover their products: Lamazuna Collection
Other brands you might be interested in
™ Olae: serums and facial oils formulated with engineering criteria, without superfluous ingredients.
™ Georganics: natural and zero waste oral hygiene, without plastic or unnecessary synthetic ingredients.
™ Loofy's: plastic-free solid cosmetics, with the same spirit of doing things consistently.
™ Syriana: artisanal and solidarity soaps, each bar funds a week of dignified schooling.
™ Sabater Hnos.: three generations of master soap makers and the art of aroma from Barcelona.
™ Vegan Fox: handmade vegan cosmetics from Latvia with real discernment.
Syndets: if Lamazuna's products have piqued your curiosity, start by understanding what syndets are.
